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The word “webcast” is a reduction of “web” and “broadcast” and implies a point-to-many live transmission over an Internet connection. Internet broadcast, just like traditional streaming, webcasting is non-interactive, mainly streaming. The content can be live or pre-recorded, but the viewing takes place simultaneously.

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5 Use Cases for Webcasting

Webcasts, which are one-time broadcasts over the Internet to large audiences, are an excellent format for the following business use cases:

Business Advice

Maintaining effective communication, leadership, and corporate culture becomes more difficult in a growing business. This is especially true if (some of) your staff operates remotely. Webcasts allow you to connect with your employees on a large scale and engagingly. It’s a great channel to align your workforce with company strategy and vision. Regularly connecting with your employees via webcasts increases trust and transparency, improving employee motivation and performance. Webcasts are not limited to town halls for their internal communication. They also work great for CEO/President briefings and departmental updates.

Live Conference Meetings

Please don’t limit yourself to the four walls of your corporate conference room; use it as a base to broadcast your conference meeting lives to an unlimited audience. Webcasts are an excellent solution for adding an online component to your physical session for panel discussions or conferences you want to share with a broader audience.

Product Release

Have you ever seen one of Apple’s infamous product launches? These are webcasts. Apple showcases its new product launches and innovations at live virtual events on stage, watched by large international audiences. The webcast format allows for engaging product demos, keynote presentations, breakout rooms, and many other ways to promote your new products.

Investor Relations

Investors and other stakeholders are essential to the success of a business. Maintaining healthy relationships with them is necessary. They want detailed information and a transparent view of their business operations. With multimedia tools like slides and videos and a question and answer session, a webcast can help you provide professional and engaging insight into your business performance.

Virtual Events

Some virtual events are elaborate multi-track productions containing live and on-demand sessions spanning multiple days. This type of virtual event requires a more robust solution, such as Kaltura Virtual Events. This solution may be overkill for more spartan virtual events consisting of a single stream of live content. In these cases, webcasting events is perfect.